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5 Minutes of Reflection: A Look Back at 2014

Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful. – Margaret J. Wheatley

Honest note: I wasn’t going to write this post. It seemed trivial and not all that important in the grand scheme of things, but the more I thought about it the more I started to realize that taking some time to look back and see where we’ve been is just as important as looking ahead to where we’re going.

So let’s get to it shall we?


In 2014 we added some amazing new folks to our team. Clay joined us in February (has it really been almost a full year?!) after he read one of our blog posts and started a conversation with me about how we could help small businesses with limited budgets. The rest is history. He’s cranked out some beautiful site designs for our clients, and has been an integral part in making people feel good when they visit the Site Care website.

In August, Rob joined our team when we acquired AuditWP, a professional SEO services company. His skill set has been invaluable for our team and for our clients. From digging through complex development problems and building custom plugins, to helping customers get their SEO on track, he’s saved us on more than one occasion (too many to count). We’re looking forward to 2015 when we can start rolling out some of the awesome tools that are part of AuditWP for our Site Care clients. Stay tuned for more on that.


2014 was full of awesome events, primarily WordCamps. We went to Chicago, Los Angeles, Tampa, and our hometown WordCamp Salt Lake City. We sponsored most of those, except for Chicago which ended up being a super last minute decision. Sorry Chicago!

I also went to BeachPress, where I got to spend time with a whole bunch of really smart friends and eat great food on the Oregon coast. Oh, WordPress and business things happened there too. I swear.

It was definitely the most I’ve ever traveled for business in a year, and probably more than I will in the future. With young kids it’s tough, so I’m being a little more picky in 2015 than I was last year.

I’d be remiss to have an events section on this post without mentioning LoopConf. It’s happening in 2015 and is a premier WordPress developer event. It’s going to be amazing and Site Care is playing a key role in sponsoring it and helping with organization. It’s going to be off the chain as the kids say, so if you’re a developer check it out.

New Ventures

Last month we launched our first product company, Flagship. It’s a sister company to Site Care where we’re selling WordPress themes that I know our users are going to love. Our first theme, Exposure, is out now and if you’re into photography, it’s got some really incredible features. You can take a look at the beautiful demo here.

We’re excited for the future of Flagship. It’s taken us way more hard work and money to launch than we anticipated, but we’re finally in a place now where we can focus on releasing more themes and tightening up our marketing. Frankly we were totally naive about what it would take to get Flagship sailing (lol a pun). Products are insanely hard. We know in the end it’ll all be worth it, but building products to a new standard of quality is definitely not an easy path to take. Lesson learned.

Giving Back

I hesitated including this section. I’m not including this information so we can pat ourselves on the back, but I do want to show whoever reads this the types of causes that are important to our team, and what we’re doing to help. Here are a few of the charities and causes that we supported in 2014.

  • Autism Speaks – Funding research and therapy for children with autism
  • Dan Gilmore’s St. Baldrick’s Cancer Campaign – His wife is going to shave her head when her $10,000 campaign is fully funded!
  • BuddyPress, bbPress and GlotPress Development – JJJ crowdfunded ongoing development for these 3 projects and we were fully behind it.
  • Girls Write Now – A wonderful mentor program to help underprivileged girls become writers.
  • Girl Develop It – Empowering women to develop software
  • Charity Water –  Providing clean water to help women and children in impoverished countries
  • ALS Association – Helping with research to fight against ALS.
  • AIDS Walk – To show support and fight against AIDS
  • HeartSpring – A WorldWide Center for Children with Special Needs
  • Movember – Raising awareness for prostate cancer and encouraging checkups.
  • American Foundation for Suicide Prevention – Showing people that there’s always a solution
  • Happy Joe – Preparing veterans for the workplace with training and other resources

That awesome list is something you all had a part in too! A huge thank you to all of our clients over the past year who have supported our business. You had a hand in doing some amazing things this year right along with us.

Looking Ahead

We have some big plans for Site Care in 2015 with some exciting new features coming in the not too distant future. Above all, we’re as committed as ever to serve our clients and provide an unmatched quality of service. It’s our privilege to work with each of you, and we’ll do everything we can to make 2015 our best year yet.

Here’s to the New Year!

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  1. The Senior List

    Ryan, reading your bio- I know we’d be buds. We used you guys last year for a project and the team delivered. Thx for that and Go Trailblazers!! Chris

    1. WP Site Care

      Glad to hear it, Chris. I remember the Senior List well ๐Ÿ™‚ Go Jazz!

      Ryan Sullivan |ย 801.636.2667 |ย @ryandonsullivan

  2. Matt Medeiros

    I think the best part of running a business is being able to give others a livelihood and empower other organizations — like a charity.

    Props to your success and especially being able to give back.

    1. WP Site Care

      100% agreed, my friend. Also Benzs ๐Ÿ˜‰ #CrapIDriveAHyundai

      Ryan Sullivan |ย 801.636.2667 |ย @ryandonsullivan

  3. missmiija

    Looks like a very successful 2014! Look forward to seeing your accomplishments in 2015 as I’m positive they will be amazing. Good luck!

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