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3 Steps to Win With Amazon Affiliate Marketing on WordPress

Confession. I’ve been blogging for more than five years but it’s only been in the last year or two that I’ve just really started learning about monetization strategies like the Amazon Affiliate Marketing on WordPress.  I started with selling ads on my sidebar. Then I moved on to ad platforms like Google Adsense and The Blogger Network, to name a few.

Display networks are alright, and they have their place, but one huge money making opportunity I was completely missing out on was product link placement through the amazon affiliate network on my WordPress blog. The beauty of placing Amazon Associate product links in your blog posts is that you can hand-pick items that will be useful and of interest to your readers – and that completely make sense with your subject matter.

Even better? It’s really simple. Think of it as an extra step you take while writing. You create, you do a product placement, you edit, you publish.

Do you want to learn how? OF COURSE YOU DO!

Okay. Before you even think about placing product links into your posts, you’ll need to create an Amazon Associates account. To do this, sign in to your regular Amazon account. From there, apply for an account. It’ll take about 24 or so hours for approval…hang tight.

Once you’ve been approved, you can go ahead and start embedding products into your blog posts. For instance, if you’re blogging a fruit salad recipe, why not recommend a banana slicer? Do you showcase stellar photography for your website? Why not place some affiliate links into your about page where you talk about the photography equipment you love? Truly, there are SO many opportunities for product link placements within WordPress posts. You just have to remember to do it! The secret to making money with Amazon Associates is to work those product links in wherever they make sense.

How to Become an Amazon Affiliate on WordPress

So, now to the technical stuff. How do you get those product links embedded in your blog posts? I’ve broken it down, very simply. I’m all about easy to digest, small nuggets of knowledge. If you’re looking for a lot of complicated techy talk…this is not your post.


Log in to your Amazon Associates account.  Find the links and banners button. In the drop down menu, select ‘product links’.

Amazon Affiliate Dashboard

Step 2

Now we’re going to find the item you want to feature in your post. Let’s pretend that today you’re posting about a fabulous fruit salad and want to place an ad for a banana slicer in your post. So all you need to do is type for ‘banana slicer’ in the ‘for’ space and click on ‘go’.

From there, all you’ve got to do is scroll till you find the particular product you think will work well for your post.  Once you’ve located it, click ‘Get Link’.

Amazon Associates Affiliate Products

Step 3

Tada! You’ve got some code! You’ll want to copy that code (see below) and…

Amazon Affiliate Product Code

click over to your WordPress post. Once you’re in your post, paste that code where you want it to appear.

Amazon Affiliate WordPress Post

When you switch back to Visual Mode, you’re probably not going to be thrilled with the image…cause it won’t show. Sad face.

wpsc aff post 5

But when you save your draft and go to preview…there it is. You’ve got an embedded Amazon Associates link!

Amazon Affiliate Product in a WordPress Post

That’s it! Simple, right? I bet you’re wondering why you haven’t been doing this all along. The good news is, in this case you CAN change the past…you can go back and throw some product links into old posts! Make sure your additions are relevant (no pushing 3D televisions on a post about the best restaurants in your area). Make genuine recommendations. Things you really love and endorse…maybe not a banana slicer.

Then, let Amazon work it’s magic. It’s a trusted brand that will get clicks. I know very few people who DON’T shop on Amazon.

Another fun fact is that even if people don’t end up buying your recommended product, when they get distracted (they will get distracted) and end up buying the City Kitty, you’ll be credited for that purchase too. Literally anything they buy during their session after clicking your link will be credited back to your Amazon Associates account.

So, have you been using Amazon Associates already? I want to hear about your experiences with Amazon affiliate marketing…what products are generating the most clicks?

Enjoy this post? Never miss another one.


  1. Jackie

    GREAT! But how do you make them go across the site in a row.
    I want to be able to recommend 3 products under something that says


    When i follow your steps and add 3 items it goes down the screen VERTICALLY not HORIZONTALLY please help?

  2. Jane

    Thanks for this post – i’ve been googling how to to do this for so long – everyone says that it’s so easy but no one explains how to do it, thanks.

  3. Home Improv Blog

    Nice post. I was checking constantly this blog and I’m
    inspired! Very helpful information specifically the final section :
    ) I deal with such information a lot. I used to be seeking this particular information for a
    long time. Thank you and good luck.

  4. Kat

    Great post, thanks! Is it “legal” to put amazon links on a free site? Or do you have to sign up with and pay for your site?

  5. Suzanne

    TY for this post! It helped me a lot because I don’t like technical. I have a WordPress & I just signed up for A A today in fact & then came across your post! So timely. 🙂

  6. Charles

    I am very new to the whole wordpress blogging world and initially had the whole hing confused with websites and amazon advertising.

    So good to hear it is a suggested way of using your amazon affiliate links in wordpress bloggs.

    This has made so much sense now and I will use my amazon account more wisely 🙂

  7. Atadi

    When I first started blogging 4 months ago, I couldn’t even spell HTML.
    I have scoured the interweb to figure out how the heck I can put my Amazon thingys in my posts.
    All I had to do was click “text”?! I tried it out on a few posts and it worked. I’v spent so much time trying to figure out something so simply.
    This article really helped me- thank you!!

  8. Stephany

    Wow – What a helpful post! Thank you so much for your info. My husband and I are working on getting our site (The Wanderin Waffles) up and running, and this information has helped out greatly!

  9. Lily

    How did you get a live preview on Step 3?? I can’t seem to get anything and when I ebedded the the code onto the website, it just came out as a long link. I am really confused.

    1. GrannyC

      Same here, Lily. It didn’t work for me, either.
      I don’t get how someone can have a website called wp (wordpress) site care and not respond to the many comments like yours saying their advice didn’t work. I guess we’ll just have to do as another commenter suggested and only use text links. Waste of time coming here!

      1. CS

        I agree. This also didn’t work for me. I just get the long text link. I guess there’s not a lot of “care” on WP Site Care.

  10. Sarah

    Thank you so much for this post. I literally spent HOURS trying to figure out what I was doing wrong. I’m going to try this tonight and see if it works for me.

  11. Caitlin

    This information really helped me decide to get Amazon Affiliates. I’m still very new to the blogging world and need a lot of help. Haha 🙂 But feel free to check out my blog!

  12. Ivy Raquel

    I don’t believe this works with all themes though. I tried with my old WordPress blog and it simply did not support the amazon affiliate. Which themes are you all using?

  13. Mary

    Thank you!! I’m new to all of this, and had not been able to get my links to actually work. You made this so simple, and it worked right away!!

  14. Nicole Grant

    I tried this and after you post its a no go it turns to the picture link…I cut out the HTML from an iframe and use it like that! I’ve never gotten blocked or errors that way!

  15. CT

    Hi great write up, i’m new to website affiliates, can you have more than one affiliate program on one website? or do amazon prefer you just to have them only?

  16. Pixelbin


    Nice article! I recently wrote a plugin that allows people to insert their Amazon products (and reviews, links, image and call to actions) without having to leave their WordPress dashboard at all.

    Would you be interested in reviewing the plugin at all?

    All the best,

  17. Ariel

    hm. I added the code, but the code shows up, and you have to click it on the site to get to the image. I have a free account, is this why or is there some way of getting the image to show directly on the post?

  18. Nat

    Thanks for the post. Will the links work on the basic WordPress or does it have to be the self hosted version? I tried doing this and it didn’t work in my blog

  19. Kristine

    Thank you. You made it simple for me understand. Just sign up today and I find it so confusing. Thabks to you.

  20. Gilian

    THank you so much. I was having a really HARD time with the amazon plugins I downloaded due to the many steps and documentations! Thank you. I tried this and it worked. =)

  21. MamaMadHatter

    Thank you SO much for this simple and very helpful post! I followed your instructions today and am on my way to becoming an Amazon affiliate! Thanks again!

  22. Lerease

    Thanks for this post! Only issue I’m having on my self hosted website ( edited via is that I paste the code in the html/text editor but when I saved and published. No one can see the recommendations widget I made.

    I would have done what someone suggested by just linking to one product, but sometimes I’ve recommended several products, so it’s a bit annoying to only pick one to direct link to.

    Any help would be greatttt!


  23. Marilena

    Hey!! This is an AWESOME post and such great information. Thank you so much for sharing. I went straight to Amazon Associates signed up and was granted full access immediately!

    I have tried to post banner HTML and product links as well onto my WordPress blog, but I am having the same issue has some others. It is showing the code and a red link. I pasted the code under the text tab in both a widget and on an actual post. Is there another step I am missing? Any help would be awesome!!!

    Thanks again for the information!


  24. Colette

    This seems SO EASY but when I follow it step by step all I get is an ugly giant red underlined link – no cool image. What am I doing wrong?

  25. Rahul

    Step 3 helped me, How to embed it on side bar, I’m using genesis theme. Thanks for this.

  26. Robert Larroque

    Will Amazon allow a brand new blog to become an affiliate, or do you have to build up some traffic before they’ll take you on?

  27. Candace

    Thank you for this! I became an Amazon affiliate, but wasn’t completely clear on how to use it on my site. Thanks so much!

  28. Vishwajeet LKumar

    I was wondering how to promote amazon products on my tech blog. after reading your article it will help me to get my problem sorted out. Now I have start to implement the strategy to promote amazon products and I am sure I can make with it.

  29. Melanie

    This is such helpful information. Thank you! I just started blogging about a month ago, and I’m trying to figure out how to do so many things with my blog right now. My mind is on overload. Thanks for not being too techie. 🙂

  30. Rick Rouse

    This is an excellent post Heather! I would just add that many Amazon Associates (myself included) have far better success using manually created Amazon Affiliate text links within the body of the posts than with using Amazon’s pre-built display ads and widgets.

    I have been an Amazon Associate for 12 years, but I never really started making any serious money from my Amazon links until I removed all of my Amazon display ads and widgets and started linking directly to Amazon product pages within the text of my blog posts.

    For example, my primary blog is a tech blog on which I answer readers’ tech questions and post tech-related articles. If I write a post explaining the benefits of upgrading a PC’s hard drive with an SSD, I’ll link the word SSD to a best-selling SSD product page on Amazon.

    I strongly recommend giving this a try for anyone who is struggling with their efforts to earn some serious money with the Amazon Associates program. I’ll be happy to expand on exactly how to create these text links if anyone needs assistance.

    Again, thanks for a fantastic post!

    1. sagar

      I have created my Amazon associate ID for my programming blog. While creating it asked for a country. So my question is can I post links of Indian Amazon websites or can I post links of U.S. Amazon websites also?

    2. chelsea carmichael

      I would love to know how to inbed the link in the text!

  31. gail

    What affiliate program is available for a blog that does NOT have its own domain, but a free domain?

    Would love to know.

    1. Emily

      As far as I know, blogs aren’t allowed to have advertising, but I could be wrong.

  32. Heather Serra

    When I first started blogging 2 months ago, I couldn’t even spell HTML. I have scoured the interweb to figure out how the heck I can put my Amazon thingys in my posts. All I had to do was click “text”?! I tried it out on a few posts and it worked. I’v spent so much time trying to figure out something so simply. This article really helped me- thank you!!

  33. Barbara Clements

    Just one point, not everyone can do this. I live in Missouri and a couple years they passed a tax law and Amazon closed all associate accounts of people who live in Missouri. If I recall correctly, they also said there were other states where residents can not be associates. I was upset because I was just beginning to make money with it.

    1. Ryan Sullivan

      Great point, Barbara. We’ll add a note to the post to highlight the states where it’s no longer possible to use. Thanks so much for stopping by!

  34. Estr

    Does this work with both and .org? I thought I remember reading long ago that it’s not okay to monetize on the free blog. Is that true? Thanks.

  35. Yum Yucky

    I’ve been actively using Amazon Associates for about 3 years now. I make it a point to use their code in at least one of my posts each week. The earnings have increased nicely over the years by doing this. They just started CPM image ads recently, which I’m now benefiting from as well. I love me to Amazon Associates.

    1. Heather Damron

      That’s fantastic! Definitely so important to be consistent…that’s when it starts to add up!

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